
The Family Practice Toronto Has Been Missing
Everyone in Toronto has a healthcare story. Hours in a waiting room for a seven-minute appointment. No way to reach your doctor between visits. A system that makes getting basic care feel like a part-time job. We built Care& because it doesn't have to be that way.
Your own Nurse Practitioner. Online booking. Virtual visits. Records on your phone. Two clinics in Yorkville and Lawrence Park.
Why We Exist
Getting a same-day answer to a simple health question should not require a three-hour wait. But for most people in Toronto, that's the reality. Walk-in clinics are overcrowded. Family doctor wait lists stretch years. And when you do get an appointment, it's over before you can finish your second question.
Care& exists to fix that. Your own Nurse Practitioner, online booking, no wait list, and unlimited visits for $450/year. Family practice the way it should work.

Care& By The Numbers
Two clinics. Thousands of members. One mission.
What Matters to Us
The principles behind every decision we make
Relationships Over Transactions
Your NP knows your name, your history, and your goals. That continuity isn't a perk. It changes outcomes.
Time Is Respect
We don't overbook. Whether it's a quick follow-up or a full physical, every appointment gets the time it deserves. Yours and ours.
Access Shouldn't Be a Luxury
Quality family practice shouldn't cost $3,000 a year. Core care at Care& starts at $450/year because access to a good provider should be the norm, not a privilege.
Technology Should Be Invisible
We built our own platform so booking, records, prescriptions, and messaging just work. Managing your health should feel effortless.
NPs Are the Future of Family Practice
Nurse Practitioners are independently licensed to diagnose, treat, and prescribe across the full range of family practice. For day-to-day health needs, the care is equivalent. Canada has a doctor shortage. With 85,000+ visits behind us, we've shown what NP-led family practice can do.
You Deserve Better
No three-hour waits. No seven-minute appointments. No rotating providers. These aren't lofty standards. They're the basics, and we hold ourselves to them.
See what Care& looks like in person.
Our Story
Care& started with an ear infection. Alon's daughter was seven, and she kept getting them. Her pediatrician knew her well. That wasn't the problem. The problem was sitting in the waiting room for two or three hours every time, only to find out it was another false alarm. There was no way to call the clinic and ask a quick question. No virtual visit option. No way to look up her records. Just hours gone from his day for something that could have been sorted out in five minutes over the phone.
If you've ever sat past your appointment time wondering if they forgot about you, or called your doctor's office only to hit a voicemail that never gets returned, or rushed through a seven-minute visit that took three hours of waiting to get, you already know. The healthcare system in Toronto isn't built for the people using it.
Alon and his sister Simona decided to build what they wished existed. Not a better waiting room. An entirely different model. Your own provider who knows you. Appointments that start when they're supposed to. Phone and video visits when you don't need to come in. Health records you can actually access. Today Care& serves thousands of members across two Toronto locations, with a team of 11+ Nurse Practitioners delivering the kind of family practice that should have existed all along.
Leadership
Who we are
Alon Birshtein
CEO & Co-Founder
Built Care& after his daughter's recurring ear infections showed him how much time the healthcare system wastes on problems that should be simple to solve. Leads product, technology, and operations, building the platform and the practice from the ground up.
Simona Shnaider
Co-Founder
Co-founded Care& alongside her brother Alon. Drives strategic direction and business development, helping shape Care's growth and partnerships across Toronto.
Alexandra Milne, NP
Chief Medical Officer
Leads the clinical team as Chief Medical Officer and Lead Nurse Practitioner. Alexandra sets the standard of care across both locations and mentors every NP on the team.
Meet Our Full TeamMichael Blitz
CFO
Oversees financial strategy, budgeting, and corporate operations across Care& Family Health and HomeMD Holdings. Keeps the business side running so the clinical team can focus on patients.
Miguel Duarte
CTO
Leads technology strategy and product development at Care& Health Tech. Architects the AI-powered EMR platform that powers the Care& clinical experience.
Hugo Vilela
Senior Developer
Builds and maintains the Care& platform from front-end to back-end. Turns product vision into working software that clinicians and patients use every day.
Ready to Join Care&?
Thousands of Toronto families already have. Your NP is waiting.
